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Search results for “travel KOL”
What is next with WeChat marketing for travel brands?
10/10/2018
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10:09:08 AM
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SMEs can choose modular add-on services to suit their specific objectives, including CTA Live, a WeChat-based B2C digital contact center, and an always-on influencer recruitment campaign that notifies you when KOLs are coming to your destination.
Ctrip pushes on, global brands and lessons learnt in China and holy places
09/27/2018
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11:47:11 AM
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Growth is slowing, but travel players remain bullish; competition is rising, but incumbents remain bold; the big are getting bigger, but the small are undaunted.
Selling travel by inspiring travellers - how Airbnb, Mafengwo and Atour are doing it?
09/21/2018
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10:11:19 AM
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Art, sports, food, nature...there could be many reasons behind what excites one and how this paves for a leisure trip. Since every traveller thinks differently, travel planning and commerce, needs to factor this and evolve accordingly.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018
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7:50:39 AM
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The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Key opinion leaders take 67% of market share among Chinese travelers
08/22/2018
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9:29:56 AM
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About 69% of tourists chose to use Alipay when abroad and WeChat Pay accounted for 46%.
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018
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2:03:44 PM
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It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
ChinaTravelNews Briefing: Ctrip buys stake in Boom Supersonic, Alibaba works with Xiaozhu
05/04/2018
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5:58:05 PM
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Ctrip invested in supersonic airplane developer Boom, launched a travel content platform, and teamed up with AccorHotels; Alibaba partnered with Xiaozhu, and rolled out a new booking portal with Marriott.
Ctrip launches travel & lifestyle content platform Hydrogen Balloon
04/20/2018
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8:44:05 AM
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The platform can be a realizable asset once it has accumulated a sufficient amount of content.
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